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a warm welcome from our family-owned bike shop.

We are a family run business with a passion for all things cycling and have been providing expert advice since 2011. Our family was born and raised in Midland and we have a vested interest in our community. We are here to listen to your cycling needs and want to make sure your needs are met to have the best cycling experience. We want to exceed your cycling expectations.  Everyone in our store is passionate about all types of cycling!  Our friendly staff are always available to guide you through the selection process and answer any questions you may have. We also offer bike repair and maintenance services and a wide range of accessories to customize your ride. Stop by and see us today!

meet mark.


Mark’s been cycling since 26 inch wheels were a thing. A master electrician turned bike store owner with a passion for cycling and the community. You can find Mark in the back wrenching on bikes and he loves to talk shop.

meet casey.

Casey is your smiling friendly face and her accounting expertise keeps the gears running smoothly. You’ll see her on the weekends at the bike shop helping out.

meet colby.


aka The guy behind the counter: Colby knows bikes! Colby has been riding bikes since the age of 5. When Colby isn’t at work he is out riding his bike or out fishing on Georgian bay. Colby truly has a passion for all things bicycles! His favorite types of riding are trail riding on his Fuel Ex and Gravel riding on his Checkpoint.

meet bretton.

It's Bretton like the cracker! Bretton’s been involved with national level mountain bike racing and is one of the reasons why our family purchased the bike shop. You’ll find Bretton Saturday mornings on the road with the local riding group and then helping out at the shop in his spare time.  Brett and his wife Danielle and daughter Alora also share our passion for cycling.